JANDO is an investment and growth partner for select DTC founders. We combine capital, consulting and hands-on systems to build long-term companies. Across the brands we own and back, annual revenue exceeds $275M. Among them is HIKE, a footwear brand we scaled past $150M ourselves.
Every number on this page was built with our own capital, inside our own brands. That is the standard we bring to every partnership.
Every partnership gets the same foundation: capital where it fits, consulting where it counts, and the systems running inside our own brands today, tested against $140M+ in real ad spend. We are not looking for companies to fix. We are looking for founders to accelerate with our systems.
We are not looking for companies to fix. We are looking for founders to build with.
$275M+ in yearly revenue and $140M+ in ad spend managed. Every recommendation we make has already been stress-tested with our own money.
We show you how to build an engine of people that runs without you in every meeting: creative, media buying, retention, operations. Our systems, your team. A brand that grows even when the founder is not day to day involved.
We grow next to you, with consulting always and capital where it fits. Our involvement doesn’t end at the deal. Context when you need it, honest advisory on what can be done better, and real involvement in the decisions that matter.
We think in years, not quarters. Direct response gets a brand moving. Retention, marketplaces and operational discipline make it a brand worth owning. Everything we do builds toward a company that stands on its own.
We’re JayJay and Ole, two founders from the Netherlands. We built our first brand from zero to $150M+ in yearly revenue in under four years, fully bootstrapped, driven by a relentless dedication to ecommerce, systems building and doing the work ourselves.
Today the brands we own and back exceed $275M in yearly revenue. JANDO is how we put that experience, and our own capital, behind the next generation of consumer brands.
Nine disciplines, one system. The same one running inside our own brands today.
Creative is the engine of a DTC brand, so we treat it that way. High-end concepts, VSLs, UGC, statics, proven frameworks and landing page strategies, shipped through a system that produces every single week. Volume with direction, tested against real spend instead of opinions.
→ A creative engine that never runs dry.
$140M+ managed across Meta, Google, TikTok and AppLovin. We made every expensive mistake ourselves, so you don’t have to. Scaling through different tactics per channel, the right attribution models underneath, constant testing and daily optimization. No black boxes, no guessing.
→ Spend that scales while CAC stays honest.
A brand is only being built when people buy more than once. We build the loyalty programs, email flows and SMS flows that bring customers back, with different offers mapped to different customer types. Retention designed around how your buyers actually behave, not a template.
→ Higher LTV, fatter margins, customers who return on their own.
DTC is the start. Eventually you open Amazon, TikTok Shop and retail, and it has to happen structurally: listings, inventory, pricing, positioning. Done right, every channel strengthens the others. Done loosely, competitors take the shelf space you left open.
→ Your brand everywhere your customers already shop.
Tell us where you are today and where you’re stuck. We’ll come back within 48 hours with a straight answer.
Takes about two minutes. The more context you give us, the faster we can tell you if we’re a fit.